From strategy to spotlight, handled end to end.

Most of the work happens before anything is published. For Wadi El-Neel, Egypt's largest private healthcare network, we set the messaging and the tone of voice, and decide which questions get answered in public and which get routed to someone qualified to answer them. Judgment first, campaign second.

For UNESCO and TVET Egypt we ran a five-month campaign across Facebook, Instagram and TikTok that returned 23,000 video views, with no media budget behind it. Reach that is earned rather than bought is reach you can repeat next time, which is the only kind worth building on.

We produced Egypt's first full-scale music festival beneath the Pyramids: eight nights across two venues, 499 musicians, and more than 3,000 people at every concert, opening with Lang Lang and closing with Dimash Qudaibergen. International contracts, freight, permits, stage builds, and the running order on the night.

The Pyramids Echo Festival ran under the patronage of more than six Egyptian ministries, and our TVET campaign is joint work with the Ministry of Education and UNESCO. Permits, protocol, and the people who sign them.